ACCC to examine competition and consumer concerns with social media
• The ACCC will examine the state of competition and consumer concerns with social media services
The ACCC volition examine the state of competition and consumer concerns with social media services in Commonwealth of australia as part of the ACCC's v-year Digital Platforms Services Enquiry.
The latest examination is a part of the sixth interim report due to be submitted to the Treasurer by 31 March 2023.
The Digital Platforms Services Research will look into contest issues involving social media services, including barriers to entry and expansion faced by new platforms, and hurdles and costs faced by consumers and businesses when trying to switch services.
The ACCC will also examine how businesses use social media advert services such equally display advert, sponsored posts and paid influencers to appoint with and annunciate to consumers.
The 6th acting written report will build on and update the extensive analysis of competition in the social media services sector, published in the ACCC'south 2019 Digital Platforms Inquiry.
The ACCC will also consider consumers' experiences with social media, including the impact of scams and the risk of being exposed to misleading or deceptive content past businesses through social media.
ACCC chair Gina Cass-Gottlieb said, "Social media has go an essential tool for many businesses as they seek to widen their customer bases and engage and communicate with consumers, and for individual consumers to connect and communicate with each other and access disquisitional information.
"We want to hear from businesses and consumers almost their experiences with social media services, including with Facebook, Instagram, Twitter, TikTok and Snapchat. We hope to examine trends in user preferences and engagement over fourth dimension, and consider how users cull social media services."
Gina Cass-Gottlieb
In its Digital Platforms Inquiry, the ACCC ended that Facebook (now Meta) had substantial marketplace power in the provision of social media services in Australia. This study will update the ACCC'southward assessment of these services and consider changes that have occurred since 2019.
"We are also eager to receive feedback on the barriers to entry and expansion for social media services in Commonwealth of australia, and if new entrants such as TikTok have changed the competitive landscape for social media services in Australia," Cass-Gottlieb said.
The ACCC is likewise seeking views on the utilize and corruption of social media services for scams and misleading or deceptive content. Australians lost more than $144 million to scams on social media in 2021, almost double the amount recorded in 2020 and four times the amount in 2017.
Views on the effectiveness of processes offered past social media platforms for consumers and concern to report potentially misleading claims in social media advertising are also encouraged.
The ACCC encourages businesses, consumers and other stakeholders to respond to an bug newspaper released today, which volition inform the sixth interim report.
Source: https://www.mediaweek.com.au/accc-to-investigate-social-media-concerns-as-part-of-digital-inquiry/
Posted by: bagleylatepred.blogspot.com
0 Response to "ACCC to examine competition and consumer concerns with social media"
Post a Comment